Using consumer insight to drive innovation
A global confectionery brand known for its innovation needed better regional insight into its customers to inform its NPD.
We undertook qualitative research to get to know our consumers inside out, while also road testing a range of innovation concepts.
Using the outputs of the research we crafted a 3 year innovation pipeline and process, and kicked off two new NPD projects. We identified an existing brand to launch into new confectionery categories, delivering £1.5m in yr 1.