Over 20 years working in international marketing comes with a wealth of management experience. As experienced leaders, we can assess, develop and build your team’s knowledge and skills to allow everyone to reach their full potential.
When setting up a business, marketing helps to set the how and why of your journey in line with your commercial trajectory. However, as a new business owner, you may find that you’re getting more advice than you necessarily want or need from people who believe they’ve been there, done that. While some of this guidance may be relevant, our mentors can help you filter it and advise you on more complicated business and marketing matters with the most up to date, relevant knowledge and techniques.
If you are a larger business, then we can also work closely with commercial personnel to help build an understanding of the value a clear marketing strategy can deliver. This is crucial when planning your annual budgets and targets, and it is sometimes met with resistance from commercial, sales or operational staff who may feel the budget is better spent elsewhere. This new understanding will ensure your P&L reports a strong return.
Our focus for teams is on helping to develop core skills as well as providing knowledge and learnings around key competencies such as brand and product portfolio development, consumer and shopper behaviours, international retail and commercial feasibility. With these types of capabilities your team of marketers will be able to operate more efficiently and effectively, contributing to the achievement of your business goals.