Making the most of character licensing
Having secured a brilliant children’s license, our client wanted to launch a new range of confectionery but didn’t know where to start.
We undertook a process to completely understand the market, from which we identified winning concepts. Then we supported our client in sourcing suppliers and producing prototypes, to get the project off the ground.
Within 4 months we were able to develop, source and prototype a range of 4 confectionery lines, and launch at a global trade show to great success.