Growing Major Consumer Brand Opportunities

The Problem

A global food maker was concerned by their branded performance and needed to quickly identify a solid plan to reverse the trend.

The Process

Working with the commercial teams, we constructed a consumer and shopper driven strategy to unlock growth and future proof the brand. We undertook a deep dive of the market to get a full understanding of the market, channels, shoppers and consumers through a combination of desk and qualitative research.

The Output

The outputs of our research were articulated in a comprehensive strategy and growth plan that identified a €1bn market opportunity, driving sales to €100m in 4 years.