Halloween – Is the FMCG market spooked?

Halloween – Is the FMCG market spooked?

Over the last decade as consumers we can’t have failed to notice the growth of Halloween in the UK. It is now the 3rd biggest FMCG event in the annual calendar and many brands have latched onto this trend by developing Halloween ranges. Family brands such as Mr...
How entrepreneurial is the FMCG sector?

How entrepreneurial is the FMCG sector?

The events of the last 18 months and particularly Brexit, have rocked most industries to some degree. The uncertainty has led to many bigger FMCG brands playing it safe, reducing range sizes and taking less risks. This has allowed many smaller brands to start pushing...